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The Benna Difference

Benna Mountain Luxury is Reno and Tahoe’s first real estate sales team backed by a full production advertising agency. Imagine visual storytelling, robust market placement and authentic representation of clients from experts committed to this lifestyle. We are different. We are innovating real estate and advancing the way homes are sold and bought. We are rooted in our community heritage and relationships and grounded in sleek, custom and modern marketing.

7th

Generation Local Family

$200,000,000+

Total Sold

250+

Properties Sold

Meet JB

Meet JB

Co-Founder and Global Real Estate Advisor | Realtor

JB Benna, a 7th-generation Nevadan and Reno-Tahoe luxury real estate advisor, brings over a decade of expertise to Sierra Sotheby's, closing $250M+ in sales. He uses his USC Cinema degree and Pepperdine MBA experience to shape properties into attractive offerings with engaging stories and strong sales outcomes. JB's concierge approach provides guidance on property improvement and visual marketing resulting in higher prices for his sellers. With his local knowledge and transaction finesse, he places his clients at ease building trust through transparency. His negotiation skills and ethical practices shine in competitive markets minimizing risk, ensuring that his clients' needs are always first. JB has a dedicated and experienced team to ensure care for both buyers and sellers. An ultramarathon runner, skier, mountain athlete, he is embedded in the mountain luxury lifestyle. He and his wife Jen, also a real estate professional, are community leaders and embrace the family and active outdoor life with their two children.

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The Benna Team

Our team offers an unrivaled combination of passion, experience, and dedication. Servicing an outstanding database of buyers, sellers, investors, and developers, we have been ranked nationally amongst industry leaders. Our team showcases the spirit and tenacity to service your needs.

Elevated Living

Stay informed with our latest announcements and stories.

How Escrow Works Around Lake Tahoe

November 21, 2025

How Escrow Works Around Lake Tahoe
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Is Winter A Smart Time To List In Incline Village?
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Reflections from Level Up Event 2025 | Sotheby's International Realty
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What Is Earnest Money In Nevada Real Estate?
Breaking Down the Latest National Association of Realtors Statistics

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Breaking Down the Latest National Association of Realtors Statistics
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October 23, 2025

Benna Curates: Tricks and Treats Happening This Weekend
WHAT OUR CLIENTS SAY

"I cannot recommend JB Benna more highly. Very experienced, super smart, great agent and advisor. JB helped me buy a Reno home in 2022 and sell in 2025. I have bought and sold a number of other homes in other markets during the past 20 years, and JB is the best. He and his team were PARTICULARLY valuable for the recent sale in 2025. The home was a little worse for wear, and we were not sure about the bes...

— Seller

WHAT OUR CLIENTS SAY

JB Benna and his wife Jen just sold my home. They performed flawlessly and did a great job of keeping my emotions and expectations in line. The photos they took were very nice, the pricing strategy was well thought-out, the timing was purposeful and the result was fantastic. We found a buyer and closed the deal in just a few weeks. JB's personal persona is friendly, laid back, knowledgeable, and professi...

— Seller

WHAT OUR CLIENTS SAY

Jen and JB did an excellent job for me through the whole process of the sale of my home. They helped expedite the listing to get it on the market at exactly the right time for a successful sale, resulting in a multiple-bid situation. They were able to advise an appropriate asking price, and I even ended up getting $15K over the asking price. My house was under contract within 3 days of the listing. Jen a...

— Joel L.

Discover Why Clients Trust Us to Elevate Their Real Estate Sales